Clari-Fi helps to evaluate the visual clarity (i.e. perceptibility) of icons, images and text that are intended to be viewed on a mobile device. Clari-Fi speeds up the process of designing these graphical features, because it enables the visual clarity of these features to be evaluated on a large screen device, and uses blurring to simulate the challenges of viewing these features on a mobile device.
“
Before any new or updated e-commerce images are sent to retailers, Unilever now requires that these images must pass the ‘Clari-Fi’ visual clarity test. This takes less than a minute, and we have used Clari-Fi to test over 30 thousand Unilever product images (in the last 3 years). ”
The level of blurring that's applied by Clari-Fi is calibrated to survey data that was gathered using a handheld test card, so the design team can be confident that if their graphical features appear 'easy to see' in the blurred version of the image, then the vast majority of their users will find these features 'easy to see' on their mobile devices. Clari-Fi considers people who might have difficulty perceiving graphical features because of visual acuity issues.
Some people may have difficulty perceiving graphical details for other reasons, especially colourblindness.
We would welcome your feedback on this page:
Privacy policy. If your feedback comments warrant follow-up communication, we will send you an email using the details you have provided. Feedback comments are anonymized and then stored on our file server. If you select the option to receive or contribute to the news bulletin, we will store your name and email address on our file server for the purposes of managing your subscription. You can unsubscribe and have your details deleted at any time, by using our Unsubscribe form. If you select the option to receive an activation code, we will store your name and email address on our fileserver indefinitely. This information will only be used to contact you for the specific purpose that you have indicated; it will not be shared. We use this personal information with your consent, which you can withdraw at any time.
Read more about how we use your personal data. Any e-mails that are sent or received are stored on our mail server for up to 24 months.
Photoshop and PowerPoint versions of Clari-Fi Pro are available to download, and these use the same licence key as the online version.
Prices for individual licences:
Prices for 12 month site licenses:
All prices are + VAT.
Each of the above licences covers one assessment function (i.e. screenshots or e-commerce images).
Single user licenses can be purchased from our online store. For all other licences, please contact:
© 2017 University of Cambridge
