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Clari-Fi

Clari-Fi uses blurring to simulate the challenges of viewing small details on packs and display screens

 

Consultancy services for assessing printed materials and packs

Further help and advice on improving the visual clarity of your printed graphics and packs is available from the Engineering Design Centre at the University of Cambridge. Our experienced team, with over 20 years' experience in inclusive design, can help to:

  • Audit printed graphics and pack designs, evaluate their visual clarity and compare them against your competitors;
  • Improve your designs and provide evidence for why the new designs are better;
  • Train your staff to perform visual clarity assessments more accurately.

As an example, our work with Unilever on their e-commerce images showcases some of the benefits of working with us.

We typically charge £10k+VAT for an initial project with a new client. For more information please contact: edc-toolkit@eng.cam.ac.uk.

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